Genuine Wisconsin spirit
“We consider them a part of the family. Our customers are better off with them on our side, and so are we.”
Chad Staehly · Co-Owner at La Crosse Distilling Co.
When a business grows from a dream into a real market competitor, its identity and branding are everything. We came alongside La Crosse Distilling Co. at a pivotal point in their planning stage and delivered a design direction and content strategy that expanded their web presence, and improved engagement while maintaining the integrity of the vision that drove its success from the beginning.
Farmer Forward, Driftless Pure
Founded in 2018, La Crosse Distilling Co. is more than just a craft distillery.
It is pioneering the art of crafting spirits with a sustainable, local, farmer-forward method. La Crosse Distilling Co. serves handcrafted cocktails from its tasting room in downtown La Crosse and distributes spirits in regional markets while showcasing ethical agricultural practices and responsible land stewardship.
Our Approach
La Crosse Distilling Co.’s primary focus was to design its website with marketing in mind, and an aesthetic that would be applied across its entire online presence. Collaborating with their internal stakeholders, we showcased the brand’s mission statement into the narrative flow of the web experience, and created a content strategy that incentivizing exploration.
Precise photos help sharpen content and create shape.
La Crosse Distilling Co. wanted a design that embodied the uniqueness of their values. Our goal was to make sure information was conveyed in the best possible way to the user, but approached with an openness to explore ways in which a brand identity can bend and flex to occupy new space.
Imagery is Energy
We carried this theme to photography to create a vibe that conveyed the brand’s farmer-forward energy through warm, natural tones, both fresh and vintage at once.
The Outcomes
A Better Brand
Without Compromise
We enhanced the impact of their brand with bold images and tones that capture a sense of place. These enhancements complemented their brand voice and expanded audience appeal.
