We are Digital Star, a marketing agency focused on fast results.

Katherine heads up strategy and operations for Digital Star. She brings diverse experiences, currently serving as Chief Brand & Communications Officer at K2 Insurance Services, and Chief Marketing Officer at K2 Cyber. Previously, she was Chief Marketing Officer at CoverHound and CyberPolicy (acquired by Brown & Brown), and held in-house digital marketing roles at AcademixDirect and iContact. She also worked on the agency side at ROI Revolution. At iContact, she managed million-dollar monthly digital campaigns, boosting revenue from $7M to $26.2M in one year.

Throughout her career, Katherine has been central to brand development, led successful product marketing launches for SMBs, and managed stringent budgets to achieve profitability goals and position companies for acquisition. She’s also managed nationally targeted radio campaigns and major sponsorships like the Golden State Warriors for branding and direct response. Katherine is a highly organized, detail-oriented leader with 20 years of marketing experience.

Alex Moura is the Chief Executive Officer of Digital Star Marketing, bringing 16+ years of digital marketing expertise. Equal parts left and right brain—deeply analytical and commercially driven, yet a storyteller and community builder at heart—Alex has a proven track record of transforming local businesses into market leaders, nurturing brands from inception to prominence, and elevating artists to household names.

His expertise spans diverse industries, including athletics, retail services, events, and touring musicians. Notable collaborations include Alabama Football, Airstream, Bob Weir (Grateful Dead), and Live Nation. Alex is passionate about creating online experiences that resonate with customers and views marketing as a dynamic conversation. He also excels in consulting and brand development for venture firms, software, and tech companies, utilizing his broad skill set to drive scalable growth and innovation in these fields.